Marketing Resources

ASA makes it easy and cost-effective to build awareness of your brand and your connection to the association—helping you gain recognition as a staffing firm of choice.

Marketing Tools

Promote your business with the following resources in the marketing tool kit:

  • ASA member logo to showcase your commitment to professionalism and best practices
  • "Why Staffing?" brochure explains the value offered by ASA members
  • Free marketing articles, success stories, and market research
  • Suggested language for your responses to RFIs and RFPs
  • Ready-made talking points, PowerPoint presentations, and fact sheets
  • Prepared speeches and a guide to working with the news media
  • A guide to public relations to assist with positive messaging of the staffing industry

Increasing Industry Sales

Delivering positive messages is a key element in promoting the value of staffing firms to clients, attracting quality candidates, and building awareness of the value of working with ASA member companies.

Promote the value of staffing firms to clients and candidates by incorporating ASA public relations messages into your community outreach, blogs, newsletters and lobbying efforts.

Free Advertising

Each of your offices receives a free listing on americanstaffing.net in two separate areas—under Staffing Clients and Job Seekers. These popular services both demonstrate the value of working with ASA members and allow clients and candidates to find your firm by geographic and sector searches.

Ensure that you member records are current so clients and candidates can easily find your firm—contact the membership department at 703-253-2020 to take full advantage of this complimentary service.

Gain Recognition With ASA Awards

The VOICE Award features successful advertising campaigns, effective public relations programs, informative publications, and more, executed by staffing companies to attract clients and recruit candidates.

The Care Award recognizes outstanding corporate social responsibility initiatives among ASA member companies and affiliated chapters.

Code of Ethics

Staffing clients say that the ASA Code of Ethics and Good Practices is the most important reason to work with ASA member companies, according to independent research conducted by Porter Novelli.

Positive Messages Work

In 2011, the staffing industry was referenced in nearly 6,000 articles of which 90% were positive or neutral.

Why ASA?

"ASA is an invaluable source of information and a great place for a staffing firm looking to implement a marketing program."

Pam Berkovitz, STL Office Solutions Inc.