The Marketing Tool Kit at a Glance

• 'Why Staffing?'
  The ASA "Why Staffing?" brochure provides answers to many questions staffing firms are asked and must be prepared to answer quickly, authoritatively, and accurately. Mail it to clients and prospects, include it with proposals, or distribute it at meetings and presentations.
  
  
• Facts, Figures, and Success Stories
  Research is a highly valuable service ASA makes available to every member. Find out what motivates clients, get the facts on the staffing industry, learn what staffing employees think, and read real-life stories of how companies successfully use staffing.
  
  
• ASA Member Logo
  Always include the ASA member logo on your Web site and marketing materials. Research shows that membership in ASA is an important reason to clients in selecting a staffing firm.
  
  
• ASA Member News Release
  Use this sample news release to announce your company's membership in ASA to your local news media. By promoting membership in ASA, your company is telling job seekers, clients, and the community that you adhere to a code of ethics and are committed to legal and professional practices.
  
  
• Proposals in a Snap
  Here you'll find suggested language to use in requests for information and responses to requests for proposals, including the ASA code of ethics and descriptions of ASA certifications.
  
  
• Sales and Presentation Support
  Download compelling information about the staffing industry that your entire organization can use, from the receptionist to the chief executive officer. These resources include ready-made talking points and PowerPoint presentations
  
  
• Public Relations 101
  Whether you're talking to the news media or speaking at a conference, these tools help you put your best foot forward. The public relations kit includes prepared speeches and a comprehensive guide to working with the news media to help you keep your public image polished.